ABOUT US

Notts Family is a Nottingham-based creative project built around the people, places and energy that make this city what it is. Born from four years of photography and videography across Nottingham, it captures everyday moments, hidden corners, and the culture that sits between music, art, fashion and community.

What started as documenting the city has grown into a clothing label and creative platform, blending visual storytelling with quirky wearable pieces inspired by Nottingham’s identity. Each drop is rooted in local culture, reflecting the iconography, streets, architecture, venues, characters and scenes that shape the city’s evolving creative landscape.

More than a brand, Notts Family is a collaboration space. It exists to support and spotlight local artists, musicians and creatives, building something that feels authentic to Nottingham. 

Welcome to the Family.